How to become a CMO

Usually, in order to become a CMO, it is necessary to have at least 10 years of experience in marketing or business development, especially in leadership positions. Importantly, according C Level Executive List to Forbes Insights, only 35% of CMOs got their experience in marketing departments. It means that it is enough to excel in any business role to become a CMO.





With a very good understanding of the target customer and deep marketing knowledge, you can easily earn your promotion. Several specialists participate in online marketing courses to develop their skills. Acquired certificates confirm their qualifications to current and future empoloyees. CMO role More and more company managers recognize that the company’s success depends on the efficient brand communication strategy. Thus, the importance of the CMO role is constantly increasing. As many as 53% of surveyed business directors claim that their current CMO might become the CEO one day. Many CMOs, however, think that the role itself is their ultimate goal. Those, who would like to become CEOs, should take the following steps: communicate with other departments and business units to get a wider perspective, develop leadership skills outside marketing to help in strategic planning, and put the customer’s perspective at the core of their business strategy, bring a considerable profit to the company.









How much does a CMO make? CMOs earn an average annual salary of 182,607 US dollars. Statistically, the highest salary in the United States goes to a CMO in Chicago, which amounts to 211,711 US dollars. In contrast, the average starting annual salary for a CMO is 112,000 US dollars. 10% of the highest paid CMOs earn as much as 295,000 US dollars or more. Let’s add that in 2021, women earned 94% of what men earned. How to become a CMO – summary The Chief Marketing Officer (CMO) is an exciting role full of challenges and prospects.