The most common mistakes of Scrum Master

Currently, it is difficult to imagine CMOs who are not able to use the latest technologies. It is a prerequisite. The CMO role requires a high level of technical skills necessary to make B2B Email List the most of the social media platforms that are essential to marketing efforts today. One of the CMO’s responsibilities is to use analytics platforms to understand customer preferences, priorities and characteristics.





With this data, CMOs know how to drive sales. Flexibility. It is vital for CMOs to know all communication channels. It is expected from them to supervise marketing campaigns and reach customers using both social media and traditional methods. Communication skills. CMOs must be able to reach their audiences, and this involves understanding the best ways to connect with them. They also must be able to communicate objectives, strategies and ideas to their teams. Self-development. Marketing is constantly changing, and this means that CMOs must continously develop and learn to outrun the competition. CMO education 72% CMOs in the USA hold a bachelor’s degree. A master’s degree is held by 18% of them, and 5% of CMOs are holders of other higher education degrees.









Indeed Hiring Platform informs that CMOs must hold at least a bachelor’s degree in the field of marketing. However, most companies prefer MBA graduates with 10 or more years of experience in marketing and advertising, as well as a few years of managerial experience. What is more, individuals with degrees in creative disciplines such as journalism, communication, advertising and public relations, are often chosen for CMOs. The ability to have a practical understanding of economics, accunting, and data analysis may be also necessary for people holding this position. It’s also worth adding that the most popular foreign language that CMOs speak is Spanish (37.8%), then French (15.1%), and German (6.7%).